Our wedding cake was an absolute dream

Abigail did such an amazing job. The design was perfect and the flavour was amazing. I would highly recommend her for your wedding cake. She was a joy to work with from start to finish!?

A&A

Hey you!

I am Abigail, a self-confessed cake lady living in London and the founder of Bloom and Crumb, previously called M+H Cake.  

I am passionate about creating cakes that not only look beautiful but also taste divine. There was no one else like me in this field and I wanted to start something to fill that gap. Cakes can have character too!

It took one couple to trust me with their wedding cake a couple of years back. I was only 19 and it was then I fell in love with making wedding cakes, I haven't stopped baking ever since! 

My approach 

At Bloom and Crumb, I take pride in crafting wedding cakes that reflect each couple's unique love story. From consultation to final presentation, I work closely with couples to realize their vision. I pay meticulous attention to detail, ensuring the cake looks exquisite and tastes unforgettable. I aim to create cherished memories that symbolize love and celebration. I always remind my couples, "We are just talking about cake. It should be fun!" Getting to know them allows me to infuse their personalities into the cake design.

  • The first thing I ever baked was golden syrup cupcakes with my sister; it was a delightful sugar overload.

    My favourite song at a wedding is "Never Too Much" by Luther Vandross; it truly is a timeless choice for celebrating love.

    For my wedding, having my mini scrapers on hand is essential, ensuring I'm prepared for any last-minute touch-ups.

  • I love a wedding speech, but I wish more brides did more speeches!

    I have been a bridesmaid 11 times, and have dresses in the same colour 😅 So far I have a dress for the following themes: blue, sage, forest green (x2), burgundy and blush.

    You will often find me listening to a podcast or catching up on my voice notes, but I can’t respond to them unless I lose count of my eggs…

    I don’t have a favourite cake flavour, but if I were to choose, it would be imported from Milk Bar in New York, and it would have to be their cereal milk cake. But I think I am in my pistachio era!

  • My favourite part of the wedding process is speaking to my couple for the first time, I love getting to know both of you! I try to make my consultations as fun and chilled as possible, as planning a wedding is stressful enough!

    The biggest wedding cake I have done was to feed 500 people, that was a lot of eggs.

Proudly recommended suppliers of

  • NorthBrook Park

  • 100 Barrington

  • The Barbican

  • North Mymms Park

  • London Wildlife Trust

    London Wildlife Trust

  • Beautiful London Wedding venue

    Andaz Liverpool Street

  • Clapton Country Club

  • Ashridge House

  • Avington Park

  • Hotel Cafe Royal

  • 41 Portland Place

  • Micklefield Hall

My current favourite flavours

  • Lemon and Elderflower

    Lemon and Elderflower are the combo I will gravitate too if it is on offer. I think a lemon sponge done right can be so delicious and pillowy. If it was acceptable to have buckets of Elderflower I would!

  • Spiced Carrot

    I love spiced carrot cake for its perfect balance of sweetness and warmth, which is enhanced by aromatic spices like cinnamon and nutmeg. The moist texture feels both indulgent and wholesome.

  • Vanilla and passionfruit

    This one is one of my favourites and clearly my couple! This unique wedding cake flavour is in almost every one of my weddings this year!